![]() ![]() Software upgrades and new features are developed by Meta and will be automatically available to businesses on the Cloud API.īSP will perform API software upgrades periodically. Go through a BSP that provides on-premise API (e.g.: 360dialog, Twilio) Go through a BSP that provides Cloud API (e.g.: SleekFlow) OR Directly access the Cloud API on Meta for Developers The features are similar, but the differences lie in their backend settings: There are so many more customized settings for you to explore!įurther reading: a quick read of WhatsApp Business API's advantages WhatsApp Official Business Accounts (OBA)įor WhatsApp Official Business Accounts (OBA), there are two options: WhatsApp on-premise API and WhatsApp Cloud API. Multiple logins for different teammates to manage conversations simultaneously Its countless benefits include:įree 1000 conversations per WABA (WhatsApp Business account) per monthīusiness name displayed instead of the phone number even if the customer did not save your contactīroadcast WhatsApp messages without the fear of being blocked ![]() The official WhatsApp Business API or WhatsApp Business platform, as a paid solution, has a wide range of useful and highly functional features that can help businesses scale quickly and efficiently using the WhatsApp Official Business Account (OBA). Official WhatsApp Business API /WhatsApp Business Platform Designed for SMEs, the free WhatsApp Business App account provides basic features like a simple business profile showing the business name, operating hours, and product catalogs while offering basic features such as limited quick replies. Most sellers are already aware of this option. ![]()
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